Bose enhances its QuietComfort product range.


Bose has announced enhancements to its QuietComfort product line, taking it to the next level. The QuietComfort 700 headphones, which have been on the market for four years, are getting a significant upgrade. While they have remained popular, the rapid pace of technological advancement in consumer electronics has made them seem somewhat dated.

The new and improved version, called the QuietComfort Ultra, boasts superior sound quality, enhanced noise-canceling capabilities, and a price tag of $430. This places it slightly above Sony’s flagship WH-1000XM5 by $20 but well below Apple’s AirPods Max, which retail for $549.

Bose is also refreshing its QuietComfort earbuds, which will now carry the Ultra distinction. Priced at $299, they are on par with Sony’s WF-1000XM5, but $50 more expensive than the latest generation of AirPods Pro.

Bose has a longstanding reputation as a leader in over-ear headphones, especially with its QuietComfort series, which are commonly seen on flights. However, increased competition has eroded its market share in recent years. The QuietComfort 45 headphones, priced at $330, offer a more affordable alternative to the Ultra, delivering an excellent experience at a $100 lower price point.

Bose is also revamping the QuietComfort 45 headphones, now simply named the Bose QuietComfort Headphones, priced at $350, which is $20 more than their predecessors.

The QuietComfort Ultra headphones face the challenge of justifying their higher price point, but Bose promises an upgraded design and improved sound tuning through CustomTune.

In the highly competitive earbuds market, Bose faces tough competition from giants like Apple and Samsung. The QuietComfort Ultra Earbuds are set to replace the QC Earbuds II, offering six hours of battery life on a single charge, with an optional wireless charging case available separately.

The Quiet Comfort Headphones are set to hit the market on September 21, while the Ultra models are scheduled for release in October.

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