Coco Gauff introduces the latest New Balance T500 sneakers through a collaboration with Aimé Leon Dore.


Coco Gauff has introduced the fresh New Balance T500 sneakers in partnership with Aimé Leon Dore, the fashion and lifestyle brand based in New York. The 19-year-old US Open 2023 champion showcased these iconic sneakers, originally from 1982, in a stylish manner on her social media platform last Friday. The revival of the New Balance T500 sneakers, with Teddy Santis’s collaboration, is scheduled for September 15th.

Coco Gauff, who embarked on her professional tennis career in 2018, has enjoyed significant success and grown in marketability. She has secured lucrative partnerships with prestigious brands such as New Balance, Rolex (as evident from her Rolex watch while holding the US Open trophy), Baker Tilly accounting, Bose, UPS, and Barilla, the renowned Italian pasta and sauce company.

Remarkably, Coco Gauff signed a multi-year deal with New Balance when she was just 14 years old. In July 2022, she unveiled her own signature shoe in collaboration with the brand, known as the Coco CG1, which she proudly wears on the tennis court.

New Balance has also established partnerships with several other tennis stars, including Tommy Paul, Sorana Cirstea, Genie Bouchard, Jordan Thompson, Milos Raonic, and many other prominent athletes in the tennis world.

Ben Shelton, who burst onto the professional tennis scene in 2022 and achieved significant success at the US Open by reaching the semifinals, where he faced eventual champion Novak Djokovic, has been making waves. He also had an impressive run at the Australian Open earlier this year, advancing to the quarterfinals.

In a recent interview with GQ magazine, Shelton discussed his relationship with Coco Gauff, the women’s singles champion of the recently concluded US Open. GQ inquired about how the 20-year-old American is navigating his first full-tour season in 2023 and whether he has received any guidance from Coco Gauff.

Shelton candidly shared that the young tennis sensation often playfully teases him about his relatively limited experience on the highest stage of the game. After becoming the youngest American US Open semifinalist since 1992 when Michael Chang held the title, Shelton made a significant leap of 28 positions on the Pepperstone ATP Rankings. Currently, he holds the No. 19 ranking and stands as the fourth-highest-ranked American player.

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